WHY DOESN’T MY ADVERTISING WORK?

Every year squillions of dollars are spent on advertising yet quite frequently the message misses the market it is trying to address.

This is why many clients I mentor in small business initially say that they view advertising as a big waste of money – sadly with good reason in many cases.

To help develop a more positive approach, I tell them that a good analogy is to view advertising rather like a gun. In other words, it is NOT the tool that is bad – it is how it is used that determines the good or bad outcome.

So if we can accept that advertising is a just a promotional means that can be used appropriately or not – the question then is; how can we advertise in a way that brings us results? Read HOW to get your advertising working

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